the brand
aurora fragrances is shaped by proximity—friends in motion, ideas exchanged between training sessions and shared meals, scent treated as an extension of personal style. what began as an intimate experiment has become a considered practice rooted in culture, memory, and modern identity.
fashion sets the tone: genderless, understated, intentional. fitness informs movement and clarity—fragrance that lives on the body, clean yet evolving throughout the day. food grounds the emotional register: citrus, spice, soft smoke, lingering like the end of an evening.
community remains central. friends and close collaborators shape each release through lived experience. produced in small batches with ethically sourced ingredients, our scents are refined for depth, longevity, and restraint.
now based in london, aurora fragrances exists where creative expression meets daily ritual—quietly confident, deeply personal, and designed to move with you.